On average, 80% of all customers of a business are repeat ones! With a figure that large, it is no wonder that internet marketers today have shifted their focus from a completely sales oriented model, to building strategies to cultivate and nurture long term relationships with customers. Nowadays, savvy marketers strive to generate qualified leads, and gradually get them to shift towards their business, building trust and proving their usefulness along the way. This results in the business getting a loyal repeat client, ensuring business from that customer on an extended basis. So how can you shift lanes and strategize accordingly for continued success of your e-commerce business? Read more →
Any business that focuses on getting clients through internet sales is bound to be aware of the critical role that lead generation plays in the process. Suppose you are looking for a business to interpret and manage analytics in order to offer actionable insights for your eCommerce website. You do a search query on a search engine and go with one of the top 10 results on the first page. You, then, are the LEAD that the web analytics company just got, through their SEO efforts, in this case. Basically, any activity that is done with the intent of acquiring interest among potential buyers comes under the umbrella of lead generation.
Being an E-entrepreneur, you probably do your own lead generation efforts on an on-going basis; but are you really doing it all the right way? Maybe if you changed your tactics a bit and eliminated counter-effective lead generation strategies, you might start getting more leads? Let’s take a look at the 3 big “don’ts” of lead generation. Read more →
Starting up an online business? If so, you must be doing a ton of research to ensure that your business is able to compete successfully in whichever niche you happen to be offering services or products. Marketing and gaining customers remains the most crucial part of doing business, even in the e-commerce industry; and while researching this aspect, you must have across people referring to “ lead generation” as an integral part of an online business. The information available on the matter is widespread, but can be a bit overwhelming for someone new to the industry. We have distilled the entirety of the topic right down to the essentials to make it easy for you! Read more →
Conversion rate optimization, abbreviated as CRO, is the method of increasing leads and hits to your website and in doing so increase the sales. That being said, the ultimate purpose of conversion rate optimization is to increase the number of users who not only just visit your website but convert into customers.
This is a very strategic process. You need to improve the overall visibility, functionality and features of your website as to smooth the progress of lead conversions. Following are a few easy yet powerful tips that can help you increase the conversion optimization for your website. Read more →
Gone are the times when having your own website was considered to be a huge competitive advantage. These days, almost every small and large company has their own website. So the new challenge in this regard is to get enough traffic to your website. Next is a brief discussion on the top four sources through which you can generate web traffic. Read more →
Gone are the days when press releases were used only to notify the press of noteworthy events. Nowadays, press releases have become an important SEO marketing tool. They are used to get the attention of media personnel as well as potential customers. Read more →
Landing page refers to the first webpage that a person sees when they click your website address in the search engine results. This page plays a primary role in lead conversion. This is the point where mostly users decide whether they should close the website or it is worth exploring more. If your landing page is not compelling enough, you may lose majority of your leads no matter how attractive and valuable the other pages of your website are. Read more →
So you have your own website? But is it getting enough hits? How do you know if your website is appearing on right pages under right keywords in search engine results? Having a website is not just enough, you must know the accessibility and appeal of your website; and a SEO audit is one way of doing that. Read more →
There was a time when blogs were published to share personal experiences or opinions about anything. However the diversifying marketing arena has diversified the role of blogs too. Nowadays, blogs are used to promote any product or service, to get more hits to their respective website.
The massive fame of blogs has made them one of the most commonly used online marketing tools. These days almost every company has a separate webpage dedicated to blogs. It is very important that you take measures to make your blog stand apart others, or else they may get lost in the heap of millions of blogs already present on the World Wide Web.
Following are a few simple tips that can help you write unique and mind catching blogs. Read more →
With consumers getting smarter day by day, SMBs also need to adopt intelligent marketing strategy to attract consumers and convince them to purchase your products and services. To make sure that your ads are helping you connect with consumers effectively, display ads management is very important. Display advertisement spans the broad spectrum of online, as well as offline marketing strategies which uses various forms of graphical animations and media like images, video message, textual content and personalized messages, to address target audience and promote business services and products. Read more →