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One Mint Julep

Online Conversion & Media Optimization Blog by Christian Del Monte

Capture and Convert with a Content Calendar

Capture and Convert with a Content Calendar

The Wisdom of Solomon states that, the further you plan about what you will be publishing:

1.  The more time you will have to produce the right content

2.  The better you will be to produce a consistent flow of content

3.  The more time you will have to process the analytics, and hence;

4.  The more time you will have to gauge the effectiveness of your published content, interact with customers, and come up with better topic ideas

In a phrase, a content calendar is your sure shot to becoming a Content Churning Engine — one that keeps content hungry consumers (compulsive or otherwise) satiated knowing that only you could deliver the typical flavor of content, and hence become programmed to come to your website for more.
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Tips for Improving Online forms

Tips for Improving Online forms

Make every effort to make your online forms work better for you because they are the epicenter of your lead conversion efforts on your website. Without having well optimized online forms on your website, it is going to be extremely difficult to capture quality leads from your website.

A form works best only when it is placed on a website whose landing page is touting an irresistible offer for the visitors. Given that the forms are one of the most obvious, and overlooked places that are in need of optimization, this post will highlight the fundamental optimizations that you must perform.
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Your Social Media Package-Tips for Increasing Conversions

Your Social Media Package-Tips for Increasing Conversions

Social media is an integral component of every marketing strategy hoping to increase leads. It is capable of driving web traffic from people who are actively searching for information that you may have to offer, asking their peers for it, and therefore be ready to make the purchase.

By properly monitoring social media, creating social content, networking, and advertising the right way, you are bound to drastically increase your leads. Here are some tips for making this happen.
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How Facebook Benefits Businesses

How Facebook Benefits Businesses

If you operate your own business but are not present on Facebook, you are seriously missing out. A Facebook account for your business will help you reach out to your customers and market them your various product and services. The most important benefit of having an official Facebook account is that you get to develop your very own Facebook page, which allows you to post different updates that help to keep your audience engaged. Another amazing advantage of having a Facebook page is that if your viewers like a certain thing you share with them, it has a huge chance of going viral.
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Increase Conversions by Building a Trustworthy Website

Increase Conversions by Building a Trustworthy Website

Would you buy an iPhone 6 plus from a some random person who’s selling it for $90?

No?

Even if it looks brand new and you think it’s one of those lifetime opportunities? Most people still won’t, because the person selling the phone does not seem trustworthy. Zig Ziglar, the sales guru, has already stumbled upon the Wisdom of Solomon and shared it as : there are only four reasons why people won’t convert at the end of your sales funnel, and hence on your website:
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Cultivating Long-Term Customer Relationships for Your Online Business

Cultivating Long-Term Customer Relationships for Your Online Business

On average, 80% of all customers of a business are repeat ones! With a figure that large, it is no wonder that internet marketers today have shifted their focus from a completely sales oriented model, to building strategies to cultivate and nurture long term relationships with customers. Nowadays, savvy marketers strive to generate qualified leads, and gradually get them to shift towards their business, building trust and proving their usefulness along the way. This results in the business getting a loyal repeat client, ensuring business from that customer on an extended basis. So how can you shift lanes and strategize accordingly for continued success of your e-commerce business?
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The 3 Big “DON'TS” of Lead Generation

The 3 Big “DON’TS” of Lead Generation

Any business that focuses on getting clients through internet sales is bound to be aware of the critical role that lead generation plays in the process. Suppose you are looking for a business to interpret and manage analytics in order to offer actionable insights for your eCommerce website. You do a search query on a search engine and go with one of the top 10 results on the first page. You, then, are the LEAD that the web analytics company just got, through their SEO efforts, in this case. Basically, any activity that is done with the intent of acquiring interest among potential buyers comes under the umbrella of lead generation.

Being an E-entrepreneur, you probably do your own lead generation efforts on an on-going basis; but are you really doing it all the right way? Maybe if you changed your tactics a bit and eliminated counter-effective lead generation strategies, you might start getting more leads? Let’s take a look at the 3 big “don’ts” of lead generation.
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Effective Tactics to Drive Lead Generation For Your Business

Effective Tactics to Drive Lead Generation For Your Online Business

Starting up an online business? If so, you must be doing a ton of research to ensure that your business is able to compete successfully in whichever niche you happen to be offering services or products. Marketing and gaining customers remains the most crucial part of doing business, even in the e-commerce industry; and while researching this aspect, you must have across people referring to “ lead generation” as an integral part of an online business. The information available on the matter is widespread, but can be a bit overwhelming for someone new to the industry. We have distilled the entirety of the topic right down to the essentials to make it easy for you!
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Powerful Tips to Increase the Conversion Optimization for Your Website

Powerful Tips to Increase the Conversion Optimization for Your Website

Conversion rate optimization, abbreviated as CRO, is the method of increasing leads and hits to your website and in doing so increase the sales. That being said, the ultimate purpose of conversion rate optimization is to increase the number of users who not only just visit your website but convert into customers.

This is a very strategic process. You need to improve the overall visibility, functionality and features of your website as to smooth the progress of lead conversions. Following are a few easy yet powerful tips that can help you increase the conversion optimization for your website.
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Top 4 Ways of Generating Traffic to Your Website

Top 4 Ways of Generating Traffic to Your Website

Gone are the times when having your own website was considered to be a huge competitive advantage. These days, almost every small and large company has their own website. So the new challenge in this regard is to get enough traffic to your website. Next is a brief discussion on the top four sources through which you can generate web traffic.
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