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One Mint Julep

Online Conversion & Media Optimization Blog by Christian Del Monte

3 Important Tips to Enhance Customer Engagement

3 Important Tips to Enhance Customer Engagement

Customer engagement is essential for any business especially for the ones that sell products or services. The key element in a successful business strategy is extra focus of customer engagement. Customers are the assets for any business and to connect with them on a more personal level allows businesses to not only promote themselves but create effective and unbreakable bonds.
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Good Customer Service is the Key to Success for Firms

Good Customer Service is the Key to Success for Firms

Many marketers and business analysts suggest that an organization’s prime focus should be its customers. Undoubtedly, customers are an organization’s biggest assets. If your organization spends a lot of money and time on customer relationship, it will directly reflect on your organization’s standing in the market. Good customer service is the most important aspect a firm should focus on. Without satisfying your customers, a firm cannot succeed.
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The Five Elements of Web Design

The Five Elements of Web Design

Getting your website the right amount of traffic and breaking from the clutter of millions of websites, a person really needs to adopt extraordinary web designing strategies. Designing a webpage is a creative process, after all, you don’t want to create a website that doesn’t attract people. Of course, you launched a website because you want thousands of people visiting it. Unless you create a high visual appeal for your website, you will not be able to achieve what you set out for. By keeping the following seven elements of web design in mind, you can give your website an edge over others.
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The Best Strategies for Social Media Optimization

The Best Strategies for Social Media Optimization

Social Media Optimization (SMO) is a tool that can make or break a brand. The word social media has gained a lot of attention over the past few years. It has become a platform where people not only socialize, but interact with the brands that they love. SMO allows brands to retain loyal customers and reach out to people that can potentially turn into customers. That’s why a smart SMO strategy will create a bigger name for a brand and help it beat its competitors.
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Simple Yet Highly Effective Ways to Enhance Customer Loyalty

Simple Yet Highly Effective Ways to Enhance Customer Loyalty

Customers are the biggest asset to businesses because they provide them with revenue, and without them, the business would not exist. Great businessmen and marketers believe that the customer is always right. By saying this, they simply mean that customers should be kept on top. If you want your business to succeed and your idea to sell, you need to implement effective customer relationship strategies. Many businesses neglect customer relationship management. As a result, they suffer loss or lose potential loyal customers. Read on to a few simple ways businesses can enhance customer loyalty.
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Web Design Trends for 2015

Web Design Trends for 2015

Just a decade ago, designing a website was a painstaking process. But with the improvement in technology and applications, designing a website can be done rather quickly. There are several tools and software programs available in the market that are a necessity for the designing process.

We see several websites every day. Some of them stand out, and others are just too boring to look at. So what makes a website different from the other? What are the techniques designers follow? Read on to the design ideas for the coming year and start having it implemented on your websites now.
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Capture and Convert with a Content Calendar

Capture and Convert with a Content Calendar

The Wisdom of Solomon states that, the further you plan about what you will be publishing:

1.  The more time you will have to produce the right content

2.  The better you will be to produce a consistent flow of content

3.  The more time you will have to process the analytics, and hence;

4.  The more time you will have to gauge the effectiveness of your published content, interact with customers, and come up with better topic ideas

In a phrase, a content calendar is your sure shot to becoming a Content Churning Engine — one that keeps content hungry consumers (compulsive or otherwise) satiated knowing that only you could deliver the typical flavor of content, and hence become programmed to come to your website for more.
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Tips for Improving Online forms

Tips for Improving Online forms

Make every effort to make your online forms work better for you because they are the epicenter of your lead conversion efforts on your website. Without having well optimized online forms on your website, it is going to be extremely difficult to capture quality leads from your website.

A form works best only when it is placed on a website whose landing page is touting an irresistible offer for the visitors. Given that the forms are one of the most obvious, and overlooked places that are in need of optimization, this post will highlight the fundamental optimizations that you must perform.
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Your Social Media Package-Tips for Increasing Conversions

Your Social Media Package-Tips for Increasing Conversions

Social media is an integral component of every marketing strategy hoping to increase leads. It is capable of driving web traffic from people who are actively searching for information that you may have to offer, asking their peers for it, and therefore be ready to make the purchase.

By properly monitoring social media, creating social content, networking, and advertising the right way, you are bound to drastically increase your leads. Here are some tips for making this happen.
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