Conversion rate optimization, abbreviated as CRO, is the method of increasing leads and hits to your website and in doing so increase the sales. That being said, the ultimate purpose of conversion rate optimization is to increase the number of users who not only just visit your website but convert into customers.
This is a very strategic process. You need to improve the overall visibility, functionality and features of your website as to smooth the progress of lead conversions. Following are a few easy yet powerful tips that can help you increase the conversion optimization for your website. Read more →
Gone are the times when having your own website was considered to be a huge competitive advantage. These days, almost every small and large company has their own website. So the new challenge in this regard is to get enough traffic to your website. Next is a brief discussion on the top four sources through which you can generate web traffic. Read more →
Gone are the days when press releases were used only to notify the press of noteworthy events. Nowadays, press releases have become an important SEO marketing tool. They are used to get the attention of media personnel as well as potential customers. Read more →
Landing page refers to the first webpage that a person sees when they click your website address in the search engine results. This page plays a primary role in lead conversion. This is the point where mostly users decide whether they should close the website or it is worth exploring more. If your landing page is not compelling enough, you may lose majority of your leads no matter how attractive and valuable the other pages of your website are. Read more →
So you have your own website? But is it getting enough hits? How do you know if your website is appearing on right pages under right keywords in search engine results? Having a website is not just enough, you must know the accessibility and appeal of your website; and a SEO audit is one way of doing that. Read more →
There was a time when blogs were published to share personal experiences or opinions about anything. However the diversifying marketing arena has diversified the role of blogs too. Nowadays, blogs are used to promote any product or service, to get more hits to their respective website.
The massive fame of blogs has made them one of the most commonly used online marketing tools. These days almost every company has a separate webpage dedicated to blogs. It is very important that you take measures to make your blog stand apart others, or else they may get lost in the heap of millions of blogs already present on the World Wide Web.
Following are a few simple tips that can help you write unique and mind catching blogs. Read more →
With consumers getting smarter day by day, SMBs also need to adopt intelligent marketing strategy to attract consumers and convince them to purchase your products and services. To make sure that your ads are helping you connect with consumers effectively, display ads management is very important. Display advertisement spans the broad spectrum of online, as well as offline marketing strategies which uses various forms of graphical animations and media like images, video message, textual content and personalized messages, to address target audience and promote business services and products. Read more →
Are you a startup with limited capital for marketing? Are you concerned about promoting your products but don’t have enough resources to implement a high-tech marketing plan? Then email marketing is the answer to your problem. Though it’s true that everything comes with a price, but it’s also true that all best things in life are free. The traditional means of marketing like TV and radio ads, banners and brochures have not only become worn-out but they are also expensive. Plus, when electronic marketing can help you effectively address and connect with your target audience then what’s the point of opting for print media and wasting your time and money! Read more →
One of the easiest and probably the most effective ways of understanding the likes and dislikes of consumers is to think like them. If you are investing your money on something, what would you want in return? Your desired results of course! Similarly, the best way to deliver consumers what they want is to keep track of their expectations. However, with so many options and ever changing consumers’ purchasing trends, it has become very difficult for business owners to do successful targeted marketing. According to a survey, almost 90% of consumers conduct an online research to compare the prices of various products before making the final decision. Read more →
The reason why small and medium businesses prefer internet marketing over traditional means of advertisement is this technology allows them to understand the factors that influence the purchasing decisions of consumers in a better way. Marketing analysts suggest that most consumers today rely on social media tools and mobile apps to compare the quality and prices of various products before making a final decision. This is the reason why almost every business organization today has an official website and mobile app to build long-term relationships with consumers. Internet tools are not only effective for targeted marketing, but also allow you to stay connected with consumers through a personalized and cost-effective communication platform.
There are a number of benefits of internet marketing for small businesses and startups. Some of them are: Read more →